Cameron Sperance

Cameron is Skift’s Boston-based hospitality reporter. A Memphis native, he’s never dropped his use of y’all. He previously covered commercial real estate and is a fan of indie bookshops, his dog, and hosting dinner parties.

Latest Stories

Coronavirus

Hospitality Brands Hype Growth While Omicron Rages

Omicron cases are still surging around the world, but major brands like Marriott and Radisson and brands-on-the-rise like CitizenM are all signaling moves to accommodate travel demand and operations for the other side of this latest variant.

Cameron Sperance | 2 years ago

Hospitality Brands Hype Growth While Omicron Rages

Coronavirus

CitizenM Targets U.S. for Next Wave of Expansion

Major American hotel companies like Marriott and Hilton might keep some international competitors from elbowing into the U.S., but Dutch brand CitizenM’s North American expansion shows there is a hunger for lesser-known players on the hotel scene.

Cameron Sperance | 2 years ago

CitizenM Targets U.S. for Next Wave of Expansion

Coronavirus

Omicron Is Hurting Hotels Most in Europe

U.S. and Chinese hotel performance surged in recent weeks while European properties saw a dive in demand. American and Chinese hoteliers shouldn’t waste time taking a victory lap.

Cameron Sperance | 2 years ago

Omicron Is Hurting Hotels Most in Europe

Coronavirus

Marriott Signals a W Hotels Refresh Finally Under Way

Marriott has been promising a W Hotels makeover for years, but a recent string of openings and deal signings show there is finally some momentum in reviving the brand.

Cameron Sperance | 2 years ago

Marriott Signals a W Hotels Refresh Finally Under Way

Coronavirus

U.S. Hotel Unemployment Hits New Pandemic Low for a Bad Reason

The industry unemployment rate may be falling, but it isn’t for the reason hotel owners would like.

Cameron Sperance | 2 years ago

U.S. Hotel Unemployment Hits New Pandemic Low for a Bad Reason

Coronavirus

Marriott Gives a Peek Into Its New R&D Lab for Post-Pandemic Travel

“Bleisure” is a frequent buzz word on Marriott earnings calls during the pandemic, but the company’s development lab signals this pandemic trend of blended travel purpose has a long lifetime ahead.

Cameron Sperance | 2 years ago

Marriott Gives a Peek Into Its New R&D Lab for Post-Pandemic Travel

Coronavirus

Omicron Upends Asia’s Already Slow Reopening Plans

The rapid, explosive surge of Omicron cases around the world is weighing heavy on Asia-Pacific countries that were only just beginning to reopen their international borders. The latest variant once again puts those border reopening on ice — not ideal when the Winter Olympics is only weeks away.

Cameron Sperance | 2 years ago

Omicron Upends Asia’s Already Slow Reopening Plans

Coronavirus

Expect a Hotel Dealmaking Deluge This Year

With the two-year anniversary of the pandemic just around the corner, hotel companies are going to be eager to buy and sell around the premise the travel industry is settling into a new normal.

Cameron Sperance | 2 years ago

Expect a Hotel Dealmaking Deluge This Year

Coronavirus

The Most Important Story in Hotels in 2021

Despite all the uncertainty in the hotel orbit, all the major hotel companies returned to profitability. Keeping a grip on the p-word is going to require major structural shifts.

Cameron Sperance | 2 years ago

The Most Important Story in Hotels in 2021

Airlines

Travel CEO Turnover in 2021 Ushers in New Leaders for Recovery Fight

A wave of CEO departures swept across the entire travel industry this year. But new names in the top office don't always translate to major changes in how some of these companies will operate going forward.

Cameron Sperance, Skift | 2 years ago

Travel CEO Turnover in 2021 Ushers in New Leaders for Recovery Fight