Cameron Sperance

Thousands of hoteliers have jumped at the opportunity to offer underutilized properties to the government, but the measure is almost certainly not enough to offset coronavirus business losses.

While this latest data breach pales in comparison to the one Marriott faced in 2018, it likely won't help the hotel giant in rebuilding trust with guests who hand over personal information through the hotel giant's tech platforms.

While the federal relief package aimed at protecting small businesses and workers during the coronavirus economic downturn passed with impressive speed, it isn't a hotel industry silver bullet. The measure is likely just a first legislative step in getting hotels back to performance levels needed to return tens of thousands of furloughed employees to their jobs.

Until lenders can wade through the $2 trillion U.S. stimulus package and determine valuations, hotel deals will remain on ice. Expect smaller banks to issue the first round of hotel loans on the upswing.

Government orders and public health recommendations to stay at home during the coronavirus outbreak sparked a steep decline in foot traffic at U.S. hotels and airports. This plays further into revised forecasts for a devastating 2020 for the travel industry.

Not all is down-and-out with U.S. companies during the coronavirus outbreak, and furloughed hotel workers could provide much-needed labor in healthcare, grocery, and e-commerce supply chains until the economy gets back to baseline.