Why These Operators Are Skipping the Pilot Phase
The hospitality companies scaling AI fast aren't running better pilots. They've stopped thinking in pilots at all.
Flight Science, Abra, and BizTrip at Skift Data + AI Summit 2026
What makes an offering stand out is proprietary data and operational depth that competitors can't copy.
Expedia x IShowSpeed: Why Brands Are Doubling Down on Creators
Expedia's IShowSpeed partnership is another signal that creator marketing has moved from experiment to core strategy among travel brands — though it’s not yet clear how its social media impressions are converting to bookings.
U.S. Plans to Scale Back on Collecting All Travelers’ Social Media
The CBP's new social media rules weren't in effect yet, but the proposal made international travelers reconsider the U.S. as a welcoming destination.
Brand USA Plans New Campaign To Win Back Canadian Travelers
Canadian visitation to the U.S. took a nosedive in 2025, but Brand USA sees plenty of opportunity to convince “movable” Canadian travelers to book their next trip.
Brand USA Launches Fact-Checking Platform to Ease International Traveler Concerns
Brand USA wants to clear up international travelers’ misconceptions on new fees and entry requirements. Other concerns grounded in reality will be more challenging to address.
‘Desperate’ to Travel, but Rising Costs Point to ‘Uneven’ Summer
Outlooks and surveys project a busy summer for the travel industry, but climbing fuel prices likely mean bookings will be driven by higher-earning households.
It’s Not Just Airfare: Travel Costs Are Running Double the Inflation Rate
Travelers are feeling pain at the pump and in the air after an April surge in travel costs.
U.S. Inbound Tourism Drops 14% in April, Erasing Two Months of Gains
A travel trade group says it’ll take years before international travel to the U.S. to return to pre-pandemic rates.
The K-Shaped World Cup and the Rising Cost of Live Tourism
Live-event organizers have learned high earners will pay almost anything for "the experience." FIFA is the latest to cash in.