Companies spend a lot of money on meetings, and relative upstarts are emerging to challenge the status quo by providing a different type of experience for those who organize them.
It makes sense for Hilton to fix its marquee brand by appealing to event planners with upscale lodging and interesting spaces. It will take some time to see how its commitment to pleasing planners really goes.
Reading between the lines, it seems many events are making modest tweaks to ensure attendees aren't sitting in their chairs feeling miserable all day. You don't need yoga and hikes to make an event slightly healthier.
Can this two giant global travel companies work out their differences? Surely consumers would be prefer to know they can keep searching for United fares on Expedia.
While San Francisco is in the midst of a huge boom in travel demand, it also has several knotty issues to solve in order to remain a premier U.S. destination for events.
San Francisco remains a major draw for events despite high costs and other pervasive problems. Perhaps the Bay Area can turn to the creative thinking it's known for to solve some of these issues.
In a rush to scale, consolidated travel companies find themselves with outsized market share that often leads to muscling consumers to their advantage. With no good alternatives, how will travelers react to the pressure?