Alison McCarthy

If Alphabet does indeed buy Fitbit, it'll be great news for the tracking brand. To keep in step with Apple Watch, though, Fitbit will have to ramp up its innovation. Needless to say, Alphabet has its work cut out for it.

Giant companies see the benefits of investing in wellness — and have enough money to take chances. But the wellness landscape, as we all know, is littered with fads gone bust.

It will likely take years for the wellness industry to really fix its diversity problem. But the process could speed up if more people start to speak out about it.

Athleisure is a growing market, but brands still have to come up with ways to stand out from the pack. However, infusing workout clothes with CBD oil probably isn't the most viable way to attract long-term customers.

Casper wants to dominate all things sleep, but there are so many companies in the space that the mattress maker will likely struggle to win over the whole category.

Empowerment, connection, and an adrenaline rush are drawing women to women-only wellness trips. The trend appears to have a few years of staying power, but smart marketing could make it last longer.

It’s difficult to say whether a wellness-themed hotel in Las Vegas can really take off. If the current state of the wellness industry is any indicator, the odds are (sort of) good.

The fitness industry is thriving — especially high-end boutique studios. But those will likely be the hardest hit if a recession strikes. If and when that happens, you can expect luxury fitness studios to shutter.

The travel industry is trying to offer more wellness-related services, so it’s no surprise that airlines and airports want in. But whether they can really make the flying experience more relaxing is another story.

Travelers are thinking more about their sleep habits than ever before. The hospitality industry has taken note and is now trying to find more innovative ways to help guests snooze. But will this push really help drive bookings?