Adriana Lee

Sabre has spent a year selling agentic AI as its comeback story. Mindtrip Flights is the first product that has to prove it. 

Google built the AI search surfaces displacing travel’s organic traffic. Now it’s bringing travel advertisers into the system that powers them — and the price is the keyword control paid search has run on for decades.

Grab's consumer super app is becoming mapping infrastructure for Big Tech in Southeast Asia. Travel brands may not compete with it — but they may increasingly depend on it.

Investors see AI creating a new generation of travel distributors, while others say the real work still runs through the old ones.

Even for superapps, mindless growth at all costs can be a trap that's hard to defend, while strategic, careful expansion aligning with a travel company's mission is a moat.

Google Cloud Next highlighted travel to show that “agentic” AI can collapse trip decisions into a single flow, using the cruise business as the top example.

This week ChatGPT took new steps towards becoming a travel essential.

GetYourGuide is betting the real AI gap isn't planning or paying — it's the moment in between, when travelers decide what's worth booking.

Per-click pricing is the advertising auction travel already competes in. ChatGPT just pulled up a chair.

If chatbots use the same content to recommend the same places to everyone, travel is heading toward a homogenization problem, reckons Pangea. Its hedge: buying a ‘Spotify’ for trip itineraries.