Delta has taken on an ambitious program for passenger experience enhancement. It will interesting to see whether other SkyTeam members will join this initiative and what competitors do to catch up.
Virgin America needs to attract more business travelers if it is to fill those first class and Main Cabin Select seats to maintain a passenger revenue advantage over low cost carriers.
Flyers may love in-flight Wi-Fi, but the likely don't love it as much as does a corporation trying to sell more in-flight connectivity hardware or services.