Airline News

JetBlue is getting all-grown up. It now has business class service, the airline will soon roll out a new fare structure and its pilots voted to join a union. The challenge is to ensure that the products and service that built JetBlue's reputation don't get lost in the evolution.

There is big money to be made here for whatever communications firm can help airlines carry a winning message, without making an omelette of it. But some of the more disingenuous arguments the organization makes will prove a pickle for whatever firm tries.

Considering the low margins they make flying us where we're headed, airlines are smart to seek other sources of revenue through travel-related merchandise.

It's hard to imagine other industries, as critical as aviation to our global economies and our modern lifestyles, surviving on these margins.

Greek Tourism and Athens International Airport have done their part for the Greek economy. We hope the momentum will continue over the summer.

Alitalia can always introduce brand new cabin structures when it's profitable, but it's the customer experience improvements which should make the real difference here.

These are the aviation trends we were talking about this week.

When you consider the direction Alitalia could have gone, conservative is not a bad choice after all.

Delta, American, United and Southwest are enjoying their moment now, with industry consolidation stabilizing the market, so they aren't likely to risk the disruption that Lufthansa's actions are likely to trigger.

Finally, an airline found a way to fit a VIP lounge on the interwebs. It's so 'La' that we're all a 'Di-Dah.'