By the standards of every other major U.S. airline, Southwest doesn't do anything right. Except prove them wrong on profits quarter after quarter after quarter.
And at this juncture, Etihad CEO James Hogan says it's all "good." He's giving airline alliances grief, making strides in honing the passenger experience and obviously enjoying the gig despite the hassles of facing off against the bullying of some of the largest airlines in the world.
Airlines would strongly disagree with all of this. In fairness, airlines have their own cost burdens to tackle. But an extra $4 each way is hardly the worst air travel fee we’ve come across. Especially since their ancillary fees are one giant tax dodge.
What we should really be asking is: if these airlines can compete with suites, why doesn’t everybody else? The fault is in the dark shadows of cabin footprint strategies. That's a story for another day--very soon.
Despite Kelly's rhetoric about being "the low-cost carrier," Southwest has probably transitioned beyond that positioning. Still, the largest U.S. domestic carrier indeed has room to grow in the U.S. and internationally, as well.