Airline News

Video: Why Travelers Don’t Trust Airlines on Personalization

Some sophisticated travelers like it when airlines embrace sophisticated personalization strategies, particularly when it means an airline will make a reasonably priced offer for something the customer values, such as an upgrade or a change to an earlier flight. But more casual travelers might find it intrusive. Regardless, personalization likely is here to stay.

Why Did Qantas Hire a Jet Lag Expert?

Few airlines take marketing and public relations as seriously as Qantas. The airline should be commended for its efforts to persuade passengers they want to spend 17 hours on a plane, when they have other options.

Introducing The 2018 Skift Global Business Traveler Report

Our new SkiftX research initiative takes a deep dive inside the minds of global business travelers and corporate travel managers, offering a snapshot of the disruptive trends and technologies reshaping the corporate travel space.
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Fuel Prices Climb and 8 Other Aviation Trends This Week

This week in aviation, rising fuel costs mean the good times of low fares may be drawing to a close. Not that passengers appreciated them to begin with. And don't miss our new series At Your Service, this month featuring Qantas' professor of jet lag.

Are the Good Times Ending for Cheap Flights?

Airline passengers never know how good they have it until it's too late. Airfares are going up, and passengers are going to remember 2016-17 as the glory years for fare bargains. Of course, at the time, they didn't think so.