Airline News

What’s Behind American’s Falling Customer Satisfaction Scores?

Many airline executives believe the most important driver of customer satisfaction is reliability. American Airlines hasn't been pleased with its customer satisfaction scores, so it is trying to improve the basics of its operation. That's probably the right move. But does it also need to improve its product or brand image?

Wizz Air Pinched by Fuel Price Rise

It might have been a difficult quarter for Wizz Air but it remains broadly optimistic. Along with other airlines, it will be hoping that the UK government comes to some form of agreement over Brexit.

Travel Megatrends 2019: Premium Mediocre Goes Mainstream

Despite what the name might suggest, premium mediocre isn’t necessarily something bad. It’s just that after a while consumers are going to cotton on to the fact that simply adding avocado to every meal doesn’t always make it more luxurious.

Alaska Airlines Works Fast to Erase Memories of Virgin America

It can take some airlines as long as a decade after a merger before they truly operate as one entity. But Alaska Airlines is working much faster to gobble up Virgin America. Part of that is because both carriers were relatively small. But by any standard, Alaska is moving quickly.

Southwest CEO: We Won’t Introduce Basic Economy

Southwest has known for years that there is money to be made in differentiation and protecting your brand identity regardless of what Wall Street thinks. That's a factor in its decision not to launch basic economy or bag fees.