A Billionaire’s Comeback, the Biggest Collapse, Airbnb’s Edge: Skift’s 2025 Hotel News Quiz


Skift Take

Test your knowledge of the year's events in the global hotel industry as reported in Skift.

The global hotel industry experienced a seismic and fascinating year in 2025, marked by unexpected acquisitions, corporate drama, and the continued evolution of the guest experience. Mega-chains like Hyatt and IHG secured new brands, while the stunning bankruptcy of a Marriott-affiliated apartment-style operator dominated travel headlines. This was also the year celebrity endorsements moved beyond simple advertising, with a tennis star launching a brand whose ethos truly aligned with his public image. 

Industry watchers saw a major rebrand as SH Hotels & Resorts revived the legendary Starwood name, led by its original billionaire creator. The balance of power was also shifting in key markets, as major convention center projects continued to be awarded to a single, asset-heavy operator. Meanwhile, a trend toward branded residences dramatically reshaped iconic properties like the Waldorf Astoria New York. Test your knowledge of these defining moments and developments with the Skift 2025 Travel News Quiz.

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