Is Foursquare becoming so yesterday?
Skift Take
Yesterday's tech darling Foursquare is facing lots of skepticism about its future despite ample funding and a user base numbering in the millions.
According to prevailing wisdom at the time, the rapid take-up of smartphones meant we would all soon be sharing our location online and being targeted with offers from local businesses.
The leader of a wave of start-ups founded on this prediction was Foursquare, a New York-based app and social network that allows users to check in to locations and so alert friends nearby they are around for coffee, lunch and so on. Each check in would also earn the member points: gain the most points at a particular location and Foursquare would appoint you “Mayor” with a digital badge to proudly display online.
It was a huge hit with the neophiliac crowd at South by Southwest Interactive, an annual web industry conference in Austin, Texas. After providing a launch pad for Twitter in 20
