Wendy's Commits an Extra $25 Million to Digital Initiatives This Year
Skift Take
Will this be enough to save Wendy's lagging comparable store sales and overall revenue growth? It sure hopes so.
In closing out fiscal 2018, Wendy's knows that it needs to do better. Annual comparable store sales growth was the slowest its been in the past six years, down to a 0.9 percent gain for the full year, and global systemwide sales growth was down a full percentage point from the previous year.
What's going to fix Wendy's issues? Leaning harder into digital investments, according to the company.
In order to do that, Wendy's hired a new chief digital officer, Laura Titas, who w
