Travel Bookings Seesawed More Under Omicron, Tech Data Reveals
Skift Take
Recent U.S. travel data contains signs of optimism for 2022.
Data from a few travel technology vendors highlight the headwind for recovery created by the omicron variant.
Omicron slammed U.S. travel, but December didn't witness the same crash in domestic bookings for leisure travel that the U.S. saw when the delta variant first emerged. The data, while not surprising, holds a few nuanced lessons for travel marketers.
December’s results marked a month-over-month decrease compared to November 2021, with sales dropping 30 percent, passenger trips down 21 percent, and U.S. domestic trips down 20 percent. The chart below paints this picture by using flight data from U.S. travel agencies passing through ARC (Airlin
