Orbitz picks New York State as the first U.S. destination for its original video series
Photo Credit: Winter trekking and camping is popular in the Adirondack Mountains. Flickr / Sang Trinh
Skift Take
Orbitz, like all brands living online today, is tasked with producing creative original content to share via social media. In this case, it seems they’ve been more than happy to hand that responsibility over to a travel personality.
Orbitz has partnered with New York’s chief economic development agency, Empire State Development, to launch an online video series promoting tourism in different areas of New York State.
The series is the first Orbitz Originals to feature a U.S. destination. Past campaigns were created in collaboration with the Cayman I
