American Airlines shoots for price transparency with new fare displays on its website
Skift Take
American Airlines' new fare choices will be a nightmare for global distribution systems and online travel agencies that will need to do a lot of development work to try to show these flight options.
American Airlines has made sweeping changes to its flight search and booking tools on AA.com that aim to show travelers the true cost of all potential flight options at the beginning of the search process.
American has branded its new options as Choice, Choice Essential, Choice Plus, Fully Flexible and Business/First branded fares. Each category has a specific description that helps passengers understand exactly what services they'll receive -- free checked bags, a beer, a window seat, and other once-complimentary things that airlines like American now charge fees for in many instances.
The changes have the p
