Skift Take
The airline industry may be hobbled now, but industry leaders at the Skift Aviation Forum saw some hope. Much, of course, depends on the trajectory of the pandemic and the efficacy of vaccines. But the glory days aren't returning any time soon.
How does an industry that's barely 100 years old handle a once-in-a-century pandemic? Airline and aviation industry leaders at the inaugural Skift Aviation Forum Thursday had a few ideas.
Earlier this year, airlines were on track to have one of their best years ever, building on several years of record-setting profits. And then the pandemic struck. Now, after several months of teetering on the edge, airlines have more clarity on their near-term future, and the picture isn't pretty, although executives expressed hope that they see a way through.
Leisure and Family-visit travel will lead the recovery
Over the summer, after the pandemic's first wave started to recede in Europe and the Americas, people started flying again, taking holidays and visiting friends and relatives. This gave airlines some hope that a recovery was beginning, but unfortunately, the latest data from the International Air Transport Association suggest the recovery wasn't durable as countries around the world gra