China, Italy, and the U.S. — A Tale of 3 Hotel Industry Recoveries
Skift Take
China and Europe continue to post strong gains in their hotel industry recoveries — not so much in the U.S. Hotel company mask mandates won't help the problem unless more Americans follow the rules.
The hotel industries in three coronavirus hotspots — past and present — are rebounding from coronavirus shutdowns differently than executives and analysts first predicted.
The global pandemic hit China, Italy, and the U.S. particularly hard. But while China and Italy have both contained the spread, the U.S. continues to surge with tens of thousands of new cases daily.
Marriott CEO Arne Sorenson said earlier this summer the hotel business in China and the U.S. would rebound from coronavirus-related lockdowns faster than Europe due to their respective strong domestic traveler bases. Hotel analysts generally agreed with the forecast. But China and Europe have actually posted the strongest recovery momentum in recent weeks.
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