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European travel is doing just fine despite economic woes, says optimistic study


Skift Take

The European recession was never expected to decrease inbound travel, especially from Asia, but an outbound increase of 1 percent is closer to stagnation than growth for outside markets.

In Europe, the effects of the economic situation on the continent’s tourism industry are wide-ranging, but the overall trend remains positive. This is one of the findings of the ITB World Travel Trends Report, compiled by IPK International and commissioned by ITB Berlin. The report predicts that in 2013 Europeans will undertake even more trips abroad. Europe can also expect more arrivals.

This year, the number of stays abroad and spending at destinations rose by around 2 percent. At the same time European travel patterns changed -- thus beach holidays fell by 1 percent, while city tours grew by around 14 percent. Short breaks of one to three overnights rose by 10 percent and business stays abroad increased by 8 percent. Portugal, Spain and Italy benefited from a rise in trips from Eastern Europe.

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