The Top 10 Skift Research Reports in 2019

Skift Research had a truly pivotal year in 2019, as cliché as that sounds. With 28 research reports, three custom projects, and two research-driven Skift Forums/Summits to close the year, we believe we’ve added tremendous value to the travel industry and empowered our subscribers and readers with a strong knowledge base for propelling the industry forward. One of the biggest achievements that the Skift Research team accomplished in 2019 is we’ve established ourselves as a data powerhouse. We believe in data-driven actions. We are passionate about providing the right data around the market trends and developments we cover so that our readers can spot what the real trends are leading to and see where their companies stand in their competitive market. We’ve done that in most of our reports published in 2019. Below we handpicked 10 reports that touch upon the most important topics or trends in travel in 2019. We hope some (if not all) of these will make you pause and think how these can relate to your work — and help you make a great impact in what you do, in 2020. Skift Global Travel Economy Outlook 2020: We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. But, crucially, we are still growing and our base case forecasts travel growth to continue next year. In this report, we forecast another good year for international tourism flows in 2020. After what we estimate to be 1.3 billion international tourism departures in 2019, we expect about 40 million new trips in 2020, growing the total by 3 percent to 1.34 billion. Across the board in hospitality, online travel, and airlines, we anticipate further expansion throughout 2020, though key metrics are slowing, both as a result of a step down in economic growth and due to changing consumer tastes. Downside risks are still ever present, perhaps most importantly, escalating trade wars across many regions. This could lead to a decoupli