Travel Advisors Take New Route on Classic American Road Trips


Skift Take

The classic American road trip is being revamped for more affluent and sophisticated travelers. Improved accommodations and amenities are a far cry from what many clients may recall from childhood.

Are we there yet? Can we stop at the reptile museum? For many Americans the family road trip to visit national parks or other sites was an indelible childhood experience. It usually involved camping or cheap motels, fast food, and endless hours squabbling with siblings in the back seat. Along the way these road trips also showcased America's scenic splendors, some of the most amazing in the world. Now the classic American road trip is being reinvented to appeal to today's more sophisticated and well-heeled travelers. They've been to exotic lands, but now they want to get back on the highway and experience the geographic and cultural diversity of their own land. At the same time, they don't want to rough it. Thanks to a proliferation of upscale accommodations and amenities in even the most rustic places, they don't have to. Travel advisors now have abundant opportunities to plan drive vacations for clients that preserve the spirit of the o