Taj’s Alternative Experiment
Photo Credit: One of the Amã Trails & Stays properties. Taj Hotels is expanding into alternative accommodations. Taj Hotels
Skift Take
These days every good hospitality company needs an alternative accommodations strategy.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
It's always interesting when a hospitality company moves out of its lane and tries something different.
At the start of March, India's Taj Hotels will begin taking bookings for its new brand, Amã Trails & Stays.
It's not the luxury chain's first foray into alternative accommodations, but it seems to be much more serious this time around with plans for 100 properties by the end of 2020. Taj won't be giving up on hotels, but these days all hospitality companies need to offer something different.
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