Car Companies Partner With Hotels for High-End Road Trips


Skift Take

Luxury brands across different sectors are increasingly looking to collaborate. It makes total sense for companies like Aston Martin and Mercedes-Benz to align themselves with equivalents in the hospitality industry.

Series: New Luxury

Luxury Travel News

The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
Happy New Year and welcome to 2019 from all of us at Skift. What do the next 12 months have in store for the luxury travel industry? When thinking about this question it's often useful to take a look back and we've got a couple of stories focusing on 2018. But we're not just in a reflective mood. Contributor Laura Powell has a story about luxury hotel companies and car brands working together. Collaborations between different players within the sector are definitely something to keep an eye on over the course of 2019. For feedback or news tips, reach out via email at pw

Tags: luxury