Premier Inn Owner Whitbread Creates New Budget Brand
Photo Credit: A Zip by Premier Inn room. The brand will make its debut in early 2019. Whitbread
Skift Take
With the Costa Coffee sale steaming ahead, it's time for Whitbread to think seriously about its hotel strategy. Zip will sit at the budget end but what about something above the flagship Premier Inn brand?
UK hospitality company Whitbread has added a new budget brand to its hotel portfolio: Zip by Premier Inn.
The first 138-room property will open in Cardiff, early next year with a second planned for Southampton, the company said Monday.
The concept involves creating smaller rooms—less than half the size of the standard Premier Inn offering—and selling them at prices starting fr
