Wow Air on Reinvention and 6 Other Aviation Trends This Week


Skift Take

This week in aviation, Iceland-based carrier Wow Air adapts to an increasingly competitive market for low-cost travel. Then, Emirates considers taking over Etihad Airways, which would create the world’s largest airline, measured by passengers carried.

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>>Wow Air is being squeezed from all sides. It will need to reinvent its business if it wants to survive. The good news is that the company's founder and CEO, Skúli Mogensen, is willing to take some risks: Onetime Disruptor Wow Air Is Ready for a Reinvention >>Can Wow Air make it as a standalone airline? We're not sure. But the airline has some options for its future: What’s Wo