Skift Take

Collinson, the parent company of Priority Pass, made a wise move investing in airport-food-ordering app Grab. There's plenty to improve about the experience of dining in the terminal.

Series: Business of Loyalty

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The Skift Business of Loyalty covers the world of hotel, airline, and other consumer loyalty programs in the travel industry. Read more coverage of loyalty here.

Grant Martin is taking a brief break from the Business of Loyalty newsletter to welcome his child into the world. But before that wonderful occasion, he wrote an excellent story about Collinson, the parent company of Priority Pass, investing in airport-food-ordering app Grab. This can only be good news for frequent flyers with short layovers.

This investment makes great sense as travelers expect to carry their digital habits with them everywhere. If I can use Grubhub at home, why not something like it in the terminal? Cash-only transactions and waiting in line, even just for a cup of coffee, leave those accustomed to mobile ordering frustrated. Business travelers rely on easy, speedy transactions even more.

Hopefully the airport experience will only improve from here. Why stop at using Grab to order sushi and smoothies, which can be delivered via AtYourGate, when travelers could have bottles of Advil and neck pillows too? Or better yet, throw in some video games and a massage. Travelers with status have their (often-overrated) airport lounges; isn’t it time everyone else got some kind of perk too?

— Sarah Enelow-Snyder, Assistant Editor

Skift Stories

Priority Pass Parent Invests in Mobile Airport Food Ordering Platform Grab: If it wasn’t obvious that Collinson and Priority Pass were expanding into the dining scene before, it is now.

New Hilton-Foursquare Mobile Concierge Is a Promising But Missed Opportunity: The idea’s there, but why not take it a step further and personalize it that much more?

Here’s Why Travel Managers Aren’t Buying Basic Economy Fares: Travel managers are avoiding basic economy fares, and rightfully so. The consensus is that travelers end up paying more over the course of a trip if they go basic economy and have a worse flight experience to boot.

Apple’s New iPhone Push Notification Tweaks Could Help Travel Brands: Despite the hype, Apple is merely playing catch-up to Android by rolling out new tools for fine-tuning app notifications. But it’s still good news for the many users of business travel apps on Apple devices.

American CEO on Gulf Carrier Pact: ‘Someone Is Cheating Already’: Remember when the Trump administration suggested in May it had solved the ongoing dispute between U.S. and Gulf carriers? Hah. American Airlines CEO Doug Parker is already complaining one competitor is ignoring the spirit of the agreement.

25 Things That Inspire Me About the Travel Industry: Skift Founder and CEO Rafat Ali wrote out all the things that inspire him and the team at Skift about the daily and larger promise of travel and the global industry that drives it.


Skift Business of Loyalty Editor Grant Martin [[email protected]] curates the Skift Business of Loyalty newsletter. Skift emails the newsletter every Monday.

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Tags: collinson, grab, loyalty, priority pass

Photo credit: Frontera by Rick Bayless in Chicago O'Hare on May 26, 2011. Collinson, the parent company of Priority Pass, invested in airport-food-ordering app Grab. Food Group / Flickr

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