ASTA’s Rebranding and 8 Other Tourism Trends This Week
Photo Credit: A travel agency. ASTA will rebrand and change its name to the American Society of Travel Advisors. Flickr / JJBers
Skift Take
This week in tourism, we discussed ASTA's rebranding to "American Society of Travel Advisors," as well as the political issues the group must face. Then, don't miss our in-depth profile of Visit Philadelphia CEO Meryl Levitz, who's retiring after 40 years of promoting the same destination.
Tourism News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism trends. For all of our weekend roundups, go here.
>>There is something happening at the newly named American Society of Travel Advisors. It not only has a new name, but has a new energy and confidence about where it is headed as it reaches out directly to a new generation of travelers: Travel Agency Association Remakes Itself in New Consumer Marketing Campaign
>>In its rebrand to the American Society of Travel Advisors, ASTA wanted to keep the acronym as is. But is "Society" really a gateway to the future? The success or failure of the move may hinge on the effectiveness of the organiza
