Accor Combines Loyalty Programs and 3 Other Hospitality Trends This Week
Photo Credit: The Raffles Hotel in Singapore, now under renovation, is shown in January of 2015. AccorHotels has merged all of the loyalty programs from Fairmont, Raffles, and Swissôtel into its own Le Club AccorHotels program. Skift / Ferry Octavian
Skift Take
This week in hospitality, we have stories on the triumphs and tribulations of Accor combining loyalty programs, and its related use of biometrics.
Hotel News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines hotels. For all of our weekend roundups, go here.
>>There's so much more AccorHotels could be doing with its loyalty program, including integrating it with its Accor Local mobile app. For now, however, the company seems more focused on making sure it doesn't upset any elite l
