U.S. Mass Shootings Give Pause But Have Little Impact on Global Travelers’ Decisions to Visit: Skift Survey


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Skift data show gun violence hasn't led to mass trip cancellations in the United States for international travelers but shootings have definitely caused many to pause and consider whether the U.S. is a safe destination to visit. The country is much safer than many others, but the White House hasn't helped get that message out there.

The United States has been roiled in mass shootings in recent years and at least two of them — Orlando in June 2016 and Las Vegas in October 2017 — have occurred in major tourist destinations. The Orlando and Las Vegas shootings are the two deadliest in U.S. history and highlighted how gun violence can strike anytime, anywhere. Orlando and Vegas, the Parkland, Florida shooting in February, and other mass shootings have made headlines around the world and in the United States' top overseas visitor markets such as the United Kingdom, Japan, and Germany. Skift recently surveyed travelers in the United Kingdom, Japan, and Germany through Google Consumer Surveys to analyze what, if any, impact recent mass shootings in the United States have had on their decisions to visit the country. They are among the countries with tourists to the United States. We asked travelers two questions: Have recent mass shootings across the United States changed your mind about visiting the country?