Loyalty solution service Switchfly raises another $2.8 million in funding
Skift Take
Switchfly has stepped into a sweet spot for airlines, hotels, and other travel providers with a mix of customer insights and social media tools that help explain behaviors in ways that will help build loyalty.
Switchfly has raised $2.8 million, adding to the $15 million it raised this spring and completing its Series C financing.
A new investor participated in this portion of the round: Thayer Ventures, a San Francisco venture capital firm that was formerly Quest Hospitality Ventures. The Switchfly deal is part of Thayer Ventures’ strategy to invest in companies disrupting traditional hospitality sector models — with more to come in 2013.
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Online Travel
Tripadvisor Fires More Than 150 Employees and Contractors: Scoop
It's another downsizing at Tripadvisor as it gets ready to acquire its controlling shareholder and make some moves.
Hotels
Marriott CEO: We Want '100% of Your Travel Wallet' — Exclusive Interview
Marriott boss Anthony Capuano outlined his vision to transform the Fortune 200 company from a traditional hotel group into an all-encompassing travel enterprise. This change will demand the company be fast and nimble, such as by streamlining decision-making.
Short-Term Rentals
Hedge Fund’s Bid For Vacasa Is Higher Than Casago’s
Should Vacasa opt for a superior bid from a hedge fund at the risk of seeing the company getting dismantled? Or should Vacasa stick with a strategic buyer? Meanwhile, other bids could potentially come in.
Airlines
European Airline Bodies Push EU for Help to Reach Climate Targets
Airlines are in a tough spot – they know they need to cut greenhouse gas emissions but also point out how hard it is to make flying more green.