eDreams Odigeo Gives Up on Its Sales Process
Photo Credit: Dana Dunne, eDreams Odigeo CEO. The company has ended its strategic review. eDreams Odigeo
Skift Take
It sounds like the potential buyers didn't accept the company's new strategy — or the buyers weren't willing to pay enough. Regardless, while it's certainly a risk, eDreams Odigeo is doing the right thing in diversifying its business and improving price transparency.
EDreams Odigeo has ended a strategic review of the business, which could have seen the company sold.
The Barcelona-based online travel agent had attracted interest from several private equity companies, according to reports, but any prospects of a sale look to now
