Overtourism Solutions and 4 Other Tourism Trends This Week


Skift Take

This week in tourism, we thought about two opposing ideas. First, the chief marketing officers who drive tourism are highly valued in their companies, but second, what do you do when their success leads to soaring, unsustainable visitation?

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism. For all of our weekend roundups, go here. >>Overtourism may be worsening in many destinations, but ther