Allegiant Airlines wants to experiment with variable ticket pricing based on fuel prices
Skift Take
Too many hurdles to get this implemented, least of which is getting regulators to agree to it. Related, it could open up space for some new pricing startups, similar to Autoslash, though that didn't sit well with competitors.
Allegiant would let travelers choose whether to lock in a set, higher fare or pay a lower ticket price in exchange for shouldering any changes in fuel prices before their travel date. Those dice-rolli
