New Skift Research Report: A Deep Dive Into TripAdvisor’s Competitive Position in Travel 2017
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TripAdvisor has potential to become more than a hotel booking engine, but it needs to get hotels humming and profitable to give management additional runway to fulfill that vision.
Today we are publishing our latest report for our Research subscription service. This time we bring you A Deep Dive Into TripAdvisor’s Competitive Position in Travel 2017. This is the second installment of our TripAdivsor Deep Dive series, and the landscape looks very different this year than it did last year.
TripAdvisor faces numerous challenges and opportunities in the months and years ahead. Stitching together a profitable full-service online travel brand with diverse revenue streams remains the long-term opportunity. Meeting investor expectations is one of the more urgent challenges.
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For this report we dig into the financials and offer a balanced perspective on TripAdvisor
