Mobile users find the best rates on Priceline's Tonight-Only Deals on Thursdays
Skift Take
In less than a year Priceline's act-now deal app has quintupled in destinations. Even better for users is the savings they're seeing booking via mobile as opposed to published rates on Prineline's website.
In an internal study, Priceline found that users of its mobile apps and mobile website usually found the lowest rates when they checked-in at a hotel on Thursday nights.
However, the study found that despite those late-in-the-week ba
