Flight Centre Invests $7 Million for Stake in Leading Argentinian Booking Site
Photo Credit: Avantrip.com is part of Bibam, an Argentina-based travel group that Flight Centre has invested in. Avantrip.com
Skift Take
Can a legacy brand like Flight Centre really transform itself and get more digital and global? The company is making the investments and acquisitions in people and technology to do so. Will the strategy be successful? It will take a few years to find out.
Flight Centre, the Australia-based travel agency group that is trying to get more digital and global, invested $7 million to take a 24.1 percent stake in Bibam, an Argentinian travel technology company.
Flight Centre said Bibam operates the Biblos brand and owns e-commerce player Avantrip.com. Bas
