Why Travelers Aren’t Visiting Destination Marketing Organization Websites
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Skift Take
A typical traveler visits 34 websites over 8.5 sessions according to Clayton Reid, President & CEO of MMGY Global, a global travel marketing agency – so how can Destination Marketing Organizations give travelers a reason to visit their website?
This sponsored content was created in collaboration with a Skift partner.
The traveler buying process is highly disjointed. Most people turn to a number of different sources when it comes to discovering, planning, and booking their travel. With so many other great sources of travel inspiration, destination marketing organization websites can get lost in the noise.
In this ebook, discover the common reasons travelers might be skipping a travel DMO’s website — and more importantly, get tips on how to bring them back.
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