Trump's New Lifestyle Hotel Brand Shares a Name With a Budget Car for Millennials
Skift Take
While we think it's prudent to avoid the Trump name for this brand, is it really so smart to use the same name as a line of budget-friendly cars?
Earlier this year, Trump Hotels announced it would launch a new brand in "response to the massive growth of the technology-centric 'we-economy,'" and last night, the company finally gave it a proper name.
Not to be confused with the Millennial-focused Scion brand of cars from Toyota that will no longer exist as of 2017, Trump Hotels' new lifestyle brand is just that: Scion.
The announcement was made at an evening reception held at the Arizona Biltmore hotel during the annual Lodging Conference.
Details about the new hotel brand, Scion, still remain unclear but, if the bran
