The Future of Conference Attendee Engagement — Meetings Innovation Report
Photo Credit: Cleveland is gearing up to host the Republican national convention next week, amid fears of disruption from Trump's tribe. Flickr / Erik Drost
Skift Take
Large events like the national political conventions and South by Southwest provide baseline case studies about how to drive passionate engagement between brands and attendees.
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The Future of Meetings & Events
Everyone in the meetings and events industry is talking about "engagement," but not very many meeting planners are tapping into the collective knowledge of their communities to co-create programming ahead of their events.
Granted, online crowdsourcing can be a pricey proposition. It takes a lot of resources and manpower to pull together everyone's ideas, curate them, and integrate them into the overall agenda. But according to Mike Shea, executive director of South by Southwest in Austin, the online SXSW PanelPicker crowdsourcing platform has been instrumental in the conference's explosive success over the last decade.
“There are a lot of ideas that come through PanelPicker th
