Oberoi and Lebua Hotels Think the Future of Luxury Hospitality Is Personal and Digital

With all of the consolidation among big corporate hospitality brands today, the smaller luxury hotel flags see a competitive advantage based on their smaller room counts. That’s how Kapil Chopra, president of Oberoi Hotels, and Deepak Ohri, CEO of Lebua Hotels, are positioning their brands’ unique value proposition in 2016. Chopra and Ohri both say that personalization and customized experiences are the primary guest expectations in hospitality these days, driven by Millennial travel demands and behaviors. "We are looking at Millennials in a very different way because they look at hotels in a very different way," Chopra told Skift. "So we have to be enablers. The quality of the experience is extremely important because they're much more well-read and they're very aware and fully conscious of their travel strategy." Therefore, both hotel executives suggest, boutique luxury brands are more capable of offering a less homogenized hotel experience because they can integrate n