TripAdvisor’s Reviews Won’t Change Even as It Becomes the Next Big Booking Site
Skift Take
Would adding verified reviews to TripAdvisor detract from the perceived value of reviews that aren't overtly tied to transactions? Not necessarily. A hybrid system could work but TripAdvisor isn't going there for now.
Now that TripAdvisor has increasingly become a hotel booking site, with 235,000 properties shown that guests can book right on TripAdvisor through its Instant Booking feature, it could become increasingly feasible for the company to begin offering user reviews after they completed their hotel stays.
But TripAdvisor, which has been criticized in some quarters for fake reviews and hotels or their competitors
