New Skift Trends Report: Evolution of Online Reputation Management in 2016
Skift Take
The travel industry is looking closely at how hotels tackle the project of closing the conversion loop more often by paying attention to how reviews can augment direct-channel bookings and how online reputation management can impact marketing and operations best practices, online and onsite.
Today we are launching the latest report in our Skift Trends Reports service, Evolution of Online Reputation Management in 2016.
Online reviews serve as a crucial reality check for consumers considering booking a hotel or other travel experience. Advertising may get those consumers' attention, but if overall reviews are poor, that marketing spend is a waste of money.
Increasingly, tr
