Interview: Red Lion’s CEO Reveals Its New Hotel RL Brand
Photo Credit: The Hotel RL design ethos is derived from the Pacific Northwest, where Red Lion Hotels is based. Red Lion Hotel Corporation
Skift Take
Hotel RL is differentiating the boutique hotel experience both in terms of a lower price point and an innovative social responsibility platform.
Spokane-based Red Lion Hotels is launching its new Hotel RL lifestyle brand in Maryland on August 1, positioned as the first “upscale three-star” property developed for design-conscious, socially-minded travelers on a budget.
Beginning with the Hotel RL Baltimore Inner Harbor, the properties will be designed to be a platform for knowledge sharing with TED Talks-style programming in the lobbies, complemented with unique social and cultural partnerships in the destination.
Each hotel lobby will have a large stage and tiered seating like you see at many hostels today. There won’t be any traditional restaurants. Instead, there's a large central bar serving food for diners to eat in various styles of casual lobby seating. The highly communal lobby spaces are configured to invite local intellectuals, artists with social causes, and other cultural influencers to share their wisdom from the stage.
Red Lion is then planning to create online content programming so people can
