Luxury Link Ceases Operations, Leaves Prepaid Bookers in the Lurch
Skift Take
There are ways to gracefully exit a failing operation. This is not one of them.
Luxury Link, a booking site that promised low prices and VIP-level experiences at luxury and boutique hotels and resorts around the world, emailed customers today that it was ceasing operations immediately.
The company, which was backed by San Francisco Equity Partners, emailed clients that it was liquidating its assets in a procedure, General Assignment for the Benefit of Creditors, that is an alternative to bankruptcy.
One of the seeming problems is that the business model revolved around bartering with advertisers for free rooms in exchange for advertising
