Best Marketing and Advertising Insights From CEOs of Top Travel Booking Sites

We released our first e-book earlier this month about the Future of Travel Booking -- an unprecedented collection of 17 interviews with the CEOs of virtually all of the world’s top online booking sites, including an extensive, book-only interview with the Priceline Group’s Darren Huston.

Below are quotes from the e-book that address changes in marketing and advertising and how these CEOs and their teams are helping their businesses evolve.

Darren Huston, Priceline Group CEO

Skift: In your third quarter earnings call you talked about the Priceline Group's TV advertising as being a breakthrough because it reduces your reliance on Google. One question I have is do you think that was overstated in terms of reducing your reliance on Google given the amount that you still spend on Google paid search? And the other thing is the TV space is so competitive and now we're seeing that millennials are changing their habits about watching TV, so how do you see this whole thing playing out?

Huston: It's overstated as being anything sudden. It's certainly overstated that people think that we don't have a huge and very critical relationship with Google. It's overstated if they think that what we were trying to do was to lower our reliance on Google. It was a natural outcome in some ways because Google is having harder times growing as fast as we need to grow, so we're sourcing demand from more and more varied places. That includes now doing offline marketing which is another form of demand generation. We, as a company, love Google search.

Skift: You sort of have it down