Startup VerbalizeIt Runs Into the Problem of the Infrequent Traveler
Skift Take
If startups don't learn and adapt, they die. VerbalizeIt is trying to determine whether a business-to-business focus can translate into success.
VerbalizeIt, which picked up "startup of the year" honors at PhoCusWright's 2013 Travel Innovation Summit, has de-emphasized its human-translation services for travelers after confronting a familiar problem -- leisure travelers just don't travel often enough to base a new business around.
Ryan Frankel, VerbalizeIt co-founder and CEO, says the startup launched a self-service business translation platform in the first quarter of 2014, and today 95% of its business is servicing other businesses with translation services for website localization, mobile apps an
