Behind the U.S. Summer Traveler’s Search for Value
Photo Credit: A boat on Lake Sebago, Maine. Skift
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It's important to note that travelers aren't being cheap, they're just making smarter choices with their money now that they have a bit to spend again.
Travelers hitting the road this summer want value, according to Tracy Paurowski, director of public affairs for American Express Travel.
Americans expect to spend $1,246 per person this year (up from $1,145 in 2013), and prioritizing perks over price is one trend driving this increase, she said.
This is an excerpt from our latest Global Trends Report “The Changing Business of Summer Travel in the U.S.,” which examines what’s happening this season in tourism across the U.S.
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