Online Travel Booking Players Move Into Their Next Territory: In-Destination Services
Skift Take
As online travel agencies expand their grip into vacation and business travel destinations, their large mobile user base gives them an advantage, as does the fact that as a rule they have much greater technology resources than do hotels.
For the last decade or so hotels have faced the challenges from online travel booking sites such as Expedia and Booking.com as they seek more power over selling their rooms.
But the mobile revolution creates a new threat: These booking sites usurping the hotels' power in their own lobby services and over in-destination activities.
That's the view of Tom White of Macquarie Equities Research, who argues in a client note that the mobile reach of online travel sites such as TripAdvisor, Expedia, and Priceline could "more deeply penetrate the day-to-da
