SkiftStudio: Viator Says Real-Time Booking of Tours and Activities Has Arrived
Skift Take
Mobile will be transformative to the tours and activities market if and when vacationers think nothing of picking up their mobile devices and see what tours are available in the next hour or so -- then booking them.
Giving travelers the ability to pick up their mobile device and book a show or tour at their destination with real-time availability is the Holy Grail of the tours and activities sector, and Kelly Gillease of Viator says the company has these capability for around 80% of its offerings.
"We are there today," says Gillease, Viator's vice pr
